Built by alumni
Alumni ventures
A partial showcase of ventures founded, co-founded or led by INSEAD alumni with an India connection, including family enterprises now run by an alum.
Basil
D2C consumer houseware brand (water bottles, bento boxes) founded in 2023.
INSEAD co-founder: Harini Rajagopalan
BlueStone Jewellery & Lifestyle
Online-first fine jewellery brand with an omnichannel store network; listed on NSE/BSE in August 2025.
INSEAD co-founder: Vidya Nataraj
Born Good
Plant-based, eco-certified laundry and home-care products brand; pitched on Shark Tank India Season 4.
INSEAD founder: Mohit Belani
Either / And
Handcrafted totes and weekenders designed for function and durability, launched in August 2026 by an ex-Bain strategy consultant.
INSEAD founder: Avantika Aggarwal
Essentia Home
Luxury furniture and home-decor retail arm of the Essentia Group (est. 1999), a design-to-build interiors firm with concept stores in Delhi, Gurugram and Mumbai
INSEAD co-founder: Hardesh Chawla
HomeLane
Tech-enabled home-interiors brand offering design, manufacturing and installation across major Indian cities.
INSEAD co-founder: Tanuj Choudhry
Innovist (Bare Anatomy, Chemist at Play, SunScoop)
House of science-led personal-care brands including Bare Anatomy (haircare), Chemist at Play (skincare) and SunScoop (sun care).
INSEAD founder: Rohit Chawla
Kapiva
Modern Ayurveda D2C brand (juices, supplements, personal care) backed by Fireside Ventures and others.
INSEAD co-founder: Ameve Sharma
Moonfrog Labs
Mobile game studio (Ludo Club, Teen Patti Gold) acquired by Stillfront Group for ~US$90M in 2021.
INSEAD co-founder: Tanay Tayal
OZiva
Plant-based nutrition and wellness brand; HUL took majority in 2022 and agreed to acquire the remaining stake in 2026.
INSEAD co-founder: Aarti Gill
Pendulo
Chef-led Indian × Mexican fine-dining restaurant at Ambawatta One, Mehrauli, overlooking the Qutub Minar; opened late 2025.
INSEAD founder: Sahil Baweja
Potions: Cocktail Theatre
Immersive 'cocktail theatre' at Ambawatta One, Mehrauli, where mixology is staged as scripted performance; opened November 2025.
INSEAD co-founder: Sahil Baweja
Soulpop
Wellness consumer-brand startup featured in the INSEAD Global Entrepreneurship Club founder spotlights.
INSEAD founder: Disha Saxena
Sunday
Direct-to-consumer sleep brand — latex and foam mattresses, pillows and bedding — sold online and through experience stores across Indian cities.
INSEAD founder: Alphonse Reddy
Tailorman
Made-to-measure menswear brand combining online ordering with physical studios.
INSEAD founder: Vidya Nataraj
TGL Co. (The Good Life Company)
Premium tea and coffee brand exited to Ness Wadia / Wadia Group interests in 2021.
INSEAD founder: Bhuman Dani
The Man Company
Men's grooming brand in which Emami acquired a controlling stake; Chawla exited to build Innovist.
INSEAD co-founder: Rohit Chawla
Tilfi Banaras
Luxury Banarasi handloom label working directly with weavers, founded in 2016.
INSEAD co-founder: Udit Khanna
WickedGud
Clean-label noodles, pasta and wraps made from lentils and whole grains; backed by Orios, Titan Capital and Shilpa Shetty.
INSEAD founder: Bhuman Dani
Verified means a founder has confirmed the listing and we have checked their INSEAD connection. Other ventures are listed from public sources and what the Association knows — if one is yours, claim it.
This page celebrates what alumni have built. It is not an endorsement by the INSEAD Alumni Association India or INSEAD, not investment advice, and we do not vet the businesses.